L'oréal Luxe
Online B2B events

BRIEF

Creative concept of pre gamifications, its main idea, story, copy and design

with application to worldwide virtual event. 

#onlineevent #online #digital #virtualevent

SOLUTION

What we delivered? Professional designed virtual space, where internal and external people feel comfortable. Event jingle, wipe, design package going in line with virtual studio. Pre-gamification that was set as teaser to what will be presented. Embed to secure platform with ability to chat and Q&A. Engaging attendees with funny quiz but also with big quiz asking what they learned that day. Scenario and dramaturgy to keep the attention of the employees. Coaching of the clients in front of the camera. Feedback and lessons learned survey with more then87%response rate.

IN NUMBERS

9

live streamed half
day virtual events

6

luxury brands

9

gamification
and activities

87%

feedback rate

95%

positive feedback, increase of attendance by 20% in comparison to offline events