L'ORÉAL PROFESSIONNEL
ARM Influ & PR event
BRIEF
L'Oréal Professionnel started to shift from builiding community only with their professionals into connecting also with their direct consumers. We needed to bring to life their first influencer and PR event. As they were bringing completly new product line Absolut Repair Molecular to the market while also launching a new limited edition of their Steampod in glaciar blue they, they needed to connect first introduction of L'Oréal Professionnel brand and also of their new products. The event needed to highlight the technolgical approach, professional service and futuristic thinking of the brand.
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SOLUTION
We translated L’Oréal Professionnel’s move towards a wider consumer audience into Rendez-Vous with Future You—an immersive event concept connecting advanced hair technology, professional expertise and a vision of the future. A neutral white venue overlooking Wenceslas Square became the perfect canvas for a futuristic world built around glacier blue, silver, neon lighting and branded digital screens. Every detail followed the same visual language, including the fashion styling and carefully prepared hair looks of the hostesses.
The evening opened with futuristic video mapping projected across the venue’s balconies, immediately introducing guests to the brand’s innovative universe. The programme, hosted by Justin, combined a DJ set by Teddy from the Box with a dynamic dance performance featuring neon lights and the L’Oréal Professionnel logo.
Technology was embedded throughout the entire guest journey. An interactive Instagram filter matched each guest’s personality with one of the signature drinks, while a drawing robot created personalised caricatures. Another digital experience allowed visitors to explore how they would look with different hair colours and hairstyles. A large, professionally designed photo opportunity gave guests a striking setting for creating and sharing content.
Professional expertise remained at the heart of the experience. In the SteamPod zone, guests could have their hair styled or try the glacier-blue limited edition themselves on a model. The Absolut Repair Molecular station transformed product education into an interactive challenge, inviting visitors to identify individual products by their appearance and texture while discovering the complete routine. Gifts for every guest completed an event that introduced the new launches and L’Oréal Professionnel itself in a modern, accessible and memorable way.
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