We were asked to bring the concept and produce an online campaign for new colors of the brand Redken. Its iconic colors Shades EQ bring innovative technology that could bring many new clients to existing hairdressers working with the brand, but the most importantly get new hairdressers work with this brand and shift from the main competitors.
#ideamaking #online #socialmedia #production
Targeting hairdressers on social media is tricky job. Finding the one relevant for the brand even more. We were looking for those who are artists in mind and want to learn and achieve better results. In the first phase we were targeting both: final consumers and also hairdressers in general, bringing more details and focusing more on artistic feelings and creativity in phase 2 and 3.