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REDKEN Virtual
event from NYC
BRIEF
Present rebranding of the brand live and launch new type of products to professional
hairdresser through private FCB Group. 2 streams, limitted budget, more topics to cover.
#virtualevents #onlineevents #creative #digital #marketing #concepts #onlinecontent
SOLUTION
What we delivered? Taylor made 3D studio. Jingles and graphics of the event respectiong the brand roots. Cunsultings on the flow and content of the event. Prerecordings and live sessions. Interaaction deliverred by slido where the feedback was also kept
IN NUMBERS
95%
members of private FCB group have seen the streams
2
live
sessions
+300%
engagement rate
in comparison to all previous streamed
100%
positive feedback on studio and stream
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