SOL DE JANEIRO
Influ & PR event
BRIEF
For its first-ever influencer event in the Czech Republic, Sol de Janeiro needed a local partner who could bring its vibrant brand world to life. Created in collaboration with Notino, the event had ambitious plans: it needed to follow strict international guidelines from the US and France while still feeling original and relevant to the local audience. One of the main challenges was finding the right visual balance between the strong identities of Sol de Janeiro and Notino, ensuring both brands were clearly represented within one cohesive experience.
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SOLUTION
We transformed the Port7 rooftop into an immersive Brazilian-inspired jungle filled with more than a hundred plants, palms and flowers. Lush greenery was combined with Sol de Janeiro’s signature yellow across the entire terrace, creating a bold setting that felt unmistakably on-brand. Set design played a central role, featuring oversized product replicas, a pool-inspired photo corner, a jungle swing, product displays, a coconut bar, the Sol de Janeiro cabinet and a custom yellow DJ booth.
The guest journey began with a playful product-discovery moment. Each guest selected a key and searched the Sol de Janeiro cabinet for the matching box, revealing a full-size product inside. Everyone also received an iconic Brazilian Bum Bum Cream, personalised on the spot with their own inscription.
The experience continued through every detail. Yellow-themed catering with Latin American inspiration was accompanied by signature cocktails and freshly opened branded coconuts. Brazilian rhythms blended with contemporary pop kept the dance floor full throughout the evening. The atmosphere was so strong that guests stayed and celebrated long after the event was scheduled to end—turning Sol de Janeiro’s Czech debut into a vibrant and memorable brand experience.
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