REDKEN GET INSPIRED
product launch event
BRIEF
Create the concept of an event for the revolutionary REDKEN brand-new launch. Goal was to prepare event where clients (hairdressers) want to come to inspire and motivate themselves. The main aim was to get the new product to as many saloons as possible + create great social content
#ideamaking #offline #videoproduction #photoproduction #production
SOLUTION
Location was booked to represents the edgy Brooklyn that represents the brand but also in known as hip address. Content for the event was fully produced before the event in pre-event. From models booking, to photo and video shooting for the event to present new colors live on the models, everything was arranged to attract professionals from hairdressing industry.
Program, live shows with models and opportunity to touch the hair, ask about processes made on hair directly the Redken artist made event even more fruit-full.
The icing on the cake were details such as the design of the location created thanks to the product, which was tastefully complemented, the drinks designed for the event, signature commemorative desk for all participants, stickers for Redken fans and a new type of photo booth supporting main color of the product launching.
To achieve smooth flow of the registration and arrival to the event, microsite with digital check in was a must the must.
IN NUMBERS