L'ORÉAL PROFESSIONNEL
stand
BRIEF
L'Oréal Professionnel approached us 3 weeks before their hair & fashion show. They needed a stand/zone to represent the brand, products with enough working space for 2 hairdressers. The stand had to be able withstand multiple assembling and manipulation as it was already planned to use during the the whole year.
#offlinecampaigns #creative #concepts #spatialdesign #production
SOLUTION
We had 1 week for planning and designing, 1 week for approvals and graphic editing and 1 week to manufacture all. In a short time we brought to life a design that is multifunctional, that can be used in any space (corner, side of wall or central possition), where the graphics can be easily changed and the hairtylist work station can be flexibly set up. The whole zone has multiple options for product presentation and storage for samples, products or necessitis. We used light but durable materials with luxurious finish.
The whole stand represents a clean and modern look of L'oréal Professionnel which is combined with practicality and flexibility of its function. Within 3 weeks we installed the stand at their VIP private event and months later we brought the stand to ELLEphoria.
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