MATRIX Xmas
Influ & PR event
BRIEF
For the first time, haircare brand Matrix wanted to create an event that was not tied to a new product launch or a specific product line, but focused entirely on the brand itself and its DNA — creativity, courage, self-expression, inclusivity, and free-spirited energy.
The goal was to strengthen relationships with influencers from the Czech Republic, Slovakia, and Hungary, and create a unique, unconventional Christmas brand experience that would allow them to experience the world of Matrix first-hand. The event needed to be bold, playful, and unforgettable — just like the brand itself.
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SOLUTION
We transformed a private ice rink on a boat overlooking Prague Castle into a bold pink Matrix party. The traditional Christmas look was replaced with the brand’s vibrant colours, pink lighting, and Matrix branding that was visible both inside the venue and from the Prague riverbank.
A DJ booth was set up directly on the ice, alongside a live performance by Annabelle and a professional figure skating show. Afterwards, the skaters helped guests feel more confident on the ice, teaching them how to dance, jump, and move with greater ease. Each guest received a pair of skates with pink blade guards and Matrix laces, which they could customise in a dedicated workshop area with the help of a professional artist. To help with creating seamless content we arranged a tik-tok trends videos shooting through out the night.
The winter atmosphere was completed with a Christmas tree, an open fire, branded marshmallows, and hot chocolate topped with whipped cream. The result was an evening that introduced Matrix without a product presentation, through shared emotions, memorable moments, and an authentic connection between the brand and its community.
