NYX What the duck?
BRIEF
NYX is introducing a new product, that they are planning to make viral. Lip gloss that plumps up your lips with spicy chilli and ginger. Main element of the whole campagn were rubber ducks with beaks like red lips. And they wanted to go big, they wanted the largest duck on the most visible city spaces.
#offlinecampaigns #creative #concepts #decorations #guerilla
SOLUTION
To bring their vision to reality the main challange were the safety regulations while makeing the duck approchable and aestheticly clean. We managed to keeping the anchoring, weights and safety border to assure no accidents or wind endangerment could occure, while we minimalised the visual mess.
Now the next challange was to find perfect location, that is in middle of the main traffic, that will accept 6m tall inflatable duck with promotional branding. As all our target cities Prague, Budapest and Bratislava are historical towns with limitations for promotions, we had to be creative. But we succesfully found spots in front of hight traffic locations as shopping malls and main bus stations.
Bringing this all together meant an absolutely impossible to overlook NYX duck promotion, attracting attention and smiles of tens of thousands people.
