SOLUTION

As Extroverts, we designed and delivered a tour-ready activation concept that could travel smoothly, set up fast, and still feel like a standout destination in every venue.

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We focused on 3 pillars:

• Experience first: guests should feel taken care of, not “sold to”

• Shareability: every touchpoint should be camera-friendly and social

• Scalability: the setup and team must perform reliably in 20 cities without compromises

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What We Delivered:

1) Free Make-up Stations (hero experience)
We built the activation around complimentary make-up touch-ups delivered by our professional artists. The service was designed to be fast, high-quality, and concert-friendly — so guests could jump right back into the show feeling confident and camera-ready.

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2) Plinko Game (engagement + prizes)
To keep the stand playful and high-energy, we added a Plinko game with the chance to win exciting prizes. It created an easy “come closer” moment, increased dwell time, and kept the queue atmosphere fun instead of static.

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3) “New York” Photo Corner (content engine)
A New York–inspired photo corner anchored the space visually and gave guests an instant reason to capture and share the moment. It supported the Maybelline brand world and turned the stand into a recognizable tour stop for social content.

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Tour Execution (20 Cities, One Standard)​

Behind the scenes, we ensured the activation could run smoothly in multiple venues and formats by delivering:

• consistent branding and setup guidelines for every city

• on-site operational flow (queues, timing, capacity) to keep the experience smooth

• reliable staffing and coordination so the service quality stayed the same from city 1 to city 20

• production management that allowed the client to focus on the audience, not logistics